Qualification Aims and Objectives

This course develops students’ understanding of digital media production—how media content is created, distributed and consumed in a digital era. You’ll study media language, planning and production processes, work on creative artefacts and respond to real-world briefs. The course encourages practical skills, analytical thinking and an awareness of how media reflects society and culture.

Objectives

• Develop knowledge and understanding of media industries, creative processes and production workflows.
• Acquire and apply technical and creative skills in digital media production including planning, shooting, editing and publishing.
• Build analytical and evaluative skills through media-analysis tasks, project work and reflective practice.
• Consider the ethical, cultural, social and technological implications of media content and platforms.
• Prepare for further study and careers in media production, broadcasting, digital content creation, games, publishing and the creative industries.

Course Outline

Course Structure

The qualification includes mandatory core units and optional units to allow specialisation, balancing theory and creative production work.

Typical Core Units

• Media Representations
• Pre-Production Portfolio
• Responding to a Commission
• Digital Media Skills and Production (Practical)
• Optional Units (examples)
• Single-Camera Techniques
• Film Editing
• Sound Design
• Games Design and Development
• Interactive Media and Publishing

Assessment

• External Assessment: Externally set tasks, commissions or exam papers assessing core content and student response to a media brief.
• Internal Assessment: Coursework portfolios, production projects and reflective reports produced by learners and assessed by teaching staff and externally verified.

Future courses and possible careers

Digital Content Creator • Film &TV Production • Game Developer • Sound Editor • Media Technician • Publishing Assistant • Broadcast Assistant • Interactive Media Designer • Advertising &Digital Marketing • Higher Education in Media/Film/Publishing